It all boils down to one thing…
if you know one ideal customer,
you will know them all.
If you’ve been on the look for that one “thing” that will solve all of your business issues, you have landed on the right page.
The goal here is to have a clear understanding of not only who your ideal customers are, but what they believe. Having this “persona” will give you a starting point for every marketing communications question you are faced with.
“GIVE CAPETIVATE A GOAL AND GET OUT OF THE WAY.
IT DOESN’T GET ANY BETTER THAN THAT!”
- Wendy Cofran, CIO, Natick Visiting Nurse Association