Driving Food, Health & Community

CLIENT
Fresh Truck
YEAR
2013
DELIVERABLES
  • Graphic Design
  • Marketing Strategy
  • Web Development
AWARDS & MENTIONS

BostInno 50 on Fire

About the Project

Fresh Truck is a social business that wanted to operate a retrofitted school bus as a mobile farmers market, serving Boston neighborhoods with fresh and affordable fruits and vegetables. To do so, Fresh Truck used a kickstarter campaign to raise the needed funds. The money was needed to purchase an eco-friendly school bus and the retrofitting materials to be able to launch in the spring of 2013.  Capetivate played a big role in building the website, designing the graphics, and shaping the marketing strategy for this initiative.