About

Coppersmith is a dynamic venue serving globally-influenced comfort food in a vintage-industrial warehouse in South Boston.

Its style and history sets apart from every other space in Boston. The vintage-industrial setting boasts echoes of an industrial past, retaining aesthetic elements of its former life as the Dahlquist Manufacturing Co (founded in 1894), which specialized in copper fabrication.

The vintage space is outfitted with reclaimed steel, restored brick, exposed timbers, exotic woods, multiple atrium skylights, open windows, and glass garage doors that together impart a bright sense of comfort and warmth against Coppersmith’s industrial feel.

Deliverables

Branding, Digital, Print, Strategy

The Brand

We were fortunate to have joined the Coppersmith development team in the early stages of the build. The building had so much character but no brand to reflect that. To get a better idea of the brand, we used Pinterest to build various idea boards. Once we had a better idea of what the client was looking for, we created the fonts, colors, textures, images, and all other assets to be used throughout the brand. Additionally, the logo went through various stages before the final logo was signed off by the client.

The Website

The website’s main goal was to capture reservations and book events. And this is exactly what we delivered! We designed a home page with a large capturing image that gave the website a splash-page feel. The design was also thoughtful enough to allow the Coppersmith team to change the images according to their upcoming events and seasonal specials.