Identifying and Attracting Your Core Audience
Key strategies for leveraging AI to gain audience insights, build detailed personas, and create impactful content.
References and prompts used at the TSNE presentation.
the demonstration
Step One
Perplexity prompt for identifying the core audiences
Step Two
ChatGPT prompt for creating a persona
Act as a senior market strategist and customer psychology expert, skilled in developing emotionally resonant and actionable customer personas. Our NH-based nonprofit, Granite Gives, provides support to families and organizes a volunteer initiative aimed at mobilizing working professionals for weekend service projects (like park cleanups or food distribution) I would like you to create a detailed persona for donors that provide financial support. Before you begin, please ask me any clarifying questions that will help you provide the best answer possible. Once you have the information, generate a persona that includes the following: Demographic + Behavioral Profile Name Age Gender Occupation Education Level Income Level Marital/Family Status Location Daily habits & lifestyle traits Preferred social/digital platforms Goals & Pain Points Short- and long-term personal/professional goals Core challenges/pain points related to giving Common objections or hesitations Emotional & Psychographic Traits What keeps them up at night Fears, desires, and core emotional motivators Internal vs external struggles Words or phrases they use when describing their problem List primary keywords associated with this persona Core values and what they stand for Buying Behavior Buying triggers and influences Type of messaging that resonates with them Typical buyer's journey (awareness to purchase) Finally, summarize how this persona can guide messaging, content strategy, and product positioning decisions.
Step Three
Save your personas to separate documents. You'll thank me later.
Email Outreach
ChatGPT prompt for creating targeted emails.
You are an expert nonprofit outreach strategist and copywriter. I will upload a donor or supporter persona. Based on the persona’s motivations, demographics, communication style, and emotional triggers, write a highly effective email outreach message. The purpose of the email will be either: To inspire a donation, or To recruit the individual for a volunteer or advocacy opportunity. Please choose the appropriate direction (donation or recruitment) based on the persona's profile. If both are equally suitable, feel free to reference both. The email should follow these tone guidelines: Heartfelt (emotional, personal, and genuine) Urgent (emphasize the timeliness or importance of the action) Inspirational (focus on hope, purpose, and impact) Include: A strong emotional hook in the opening A relatable challenge or problem A clear, compelling call to action Personal language that matches the persona’s communication preferences If relevant, mention community impact, matching donations, or specific outcomes Do not use a generic voice — tailor everything to what this person would care most about. Wait for the uploaded persona before responding.
Want it to match your tone and personality?
Visit 16personalities.com and complete the survey.
Once you have the results, simply tell ChatGPT:
Please rewrite the email using my personality. I am an INFJ.
Discover Topics
ChatGPT prompt for creating targeted emails.
Act as an expert content creator and copywriter. Please give me 10 topics that would serve as helpful content for the attached persona.
Find Questions
Visit Answerthepublic.com or answersocrates.com and find questions based on search terms your persona uses.
Content Outlines
Create an outline for an article about the question.
Acting as an expert copywriter please give me an outline for an article about "how do tax deductible donations work" that will resonate with my persona
Audience Data
Visit SparkToro and use your keywords to identify where your audience is.
Select all of the data from SparkToro and paste it below in the prompt.
I have learned more data about this persona. Here it is below. Please read through it to understand this audience better. Once you have read through it I will give you the next task.
Strategic Content Plan
Create a strategic content plan.
I want to create a strategic content plan for both email outreach and social media. My goals are to increase donations and build awareness as a trusted charity. Please help me structure a 4-week plan that includes: Target audience breakdown Content themes and messaging pillars Specific email outreach topics and copy ideas (at least 2 per week) Social media post types and captions for each week (3–5 per week) Suggested call-to-actions Posting schedule recommendations Best practices for aligning the email and social content Tips for optimizing based on engagement analytics Suggested placement based on the data provided My brand tone is friendly and professional, and confident that we make a difference. Feel free to include formatting for a table or calendar view for easier planning. Keep in mind who this is for—make it resonate and inspire action.
Thank you again for being a part of Identifying and Attracting Your Core Audience
Key strategies for leveraging AI to gain audience insights, build detailed personas, and create impactful content.
If you have any questions or would like to talk further you can email me at [email protected] or you can also schedule a zoom but clicking below.