At the Lantana, exceptional service has always been a family affair. Our founders, Maurice and Joan Hart, opened a small catering business out of their Roslindale home in 1956. From those humble beginnings, the Harts learned to shape their services to meet the needs of their clients, and area residents began to learn about the Harts.
After many successful parties and perfected recipes, the Harts moved their budding business to a larger facility in Dorchester, MA, in 1960, to accommodate the higher demand. A decade later, they saw a golden opportunity to combine their entertainment value and fine culinary prowess to bring a new vision of grand venue space to a yet-untapped area: Massachusetts’ South Shore.
Project
The Lantana: Website Redevelopment
What We Did
Company Branding, Responsive Web Design
The Lantana’s Mission:
As a wedding venue, The Lantana team takes pride in their attention to detail, impeccable service, lavish decor, and commitment to serving their clients. Sharing one of the most special days in the lives of their clients, the team at the Lantana prioritizes their customers and their experiences.
Project Scope:
Following a need for stronger web presence and the need to grow Lantana’s pipeline, the Capetivate team was brought on. After a few meetings with the team and a few of their clients, we identified a clear and precise course of action. First, we studied the competition and conducted a thorough market analysis. Next, we identified some of Lantana’s competitive advantages allowing us to clearly see the value the venue can add to its clients.
The Lantana team had newly identified business goals which included expanding beyond weddings and reaching more customers within the commercial events space. So, our goal was to align the Lantana brand with the new business vision. Another important part of the project was to make sure all online assets are current on all marketing platforms. This allowed prospects and new clients to easily find the Lantana venue and effortlessly choose among their services.
