Client
International Institue of New England
Year

2017

Deliverables
  • Web Design
  • Web Development
  • Graphic Design
  • Search Engine Optimization
  • Growth Hack Strategy

Somewhere, something incredible is waiting to be known.

The mission of the International Institute of New England is to invest in the future of our cities and towns by preparing refugees and immigrants for participation in the social, economic and political richness of American life through active citizenship.

Color Palette

The client had already established a strong image of the brand and simply needed to make sure the new website and upcoming collateral remained loyal to the brand.

Rinsed Plum

#732257

Tuscan Sun

#f1b431

White

#ffffff

What Was Delivered

After discussing the future plans of the organization, I suggested the client build their new website on WordPress for various reasons. The website went from being 14 pages on WIX to over 47 pages on WordPress. The goal of the new website was to be easy to navigate, easy to capture donations, and easy to communicate with stakeholders. Google Analytics was installed and since the launched of the new website there has been a 63% increase in traffic and a 2-page rank climb on Google.

Project Stats

186

Percent increase in website user engagement

40

Pages added to the original website

239

Raving reviews written after the website launch