International Institute of New England

Website relaunch and brand awareness campaign

Client

International Institue of New England

Year

2017

Deliverables

Web Design
Web Development
Graphic Design
Search Engine Optimization
Growth Hack Strategy

Somewhere, something incredible is waiting to be known.

The mission of the International Institute of New England is to invest in the future of our cities and towns by preparing refugees and immigrants for participation in the social, economic, and political richness of American life through active citizenship.

Color Palette

We helped IINE boost its established image with the new website, all while remaining loyal to the brand.

Rinsed Plum

#732257

Tuscan Sun

#f1b431

White

#ffffff

Results Delivered

While remaining loyal to its brand, the website redesign enabled IINE to better position itself to meet its strategic direction. Aligned with IINE’s objectives, the new website delivered easy navigation to users, efficiently captured donations, and provided an effective channel of communication with IINE’s stakeholders.

The transformation included the ability to hold 47 pages on WordPress instead of only 14 pages on WIX. Also, Google Analytics was installed enabling the organization to better track its website performance. Some of the results captured show a 63% increase in traffic, a two-page rank climb on Google, a 186% increase in website user engagement, and 239 raving reviews following the website launch.