Spearheaded by the Harvard Extension Student Association (HESA), with the support of the Harvard Graduate Council (HGC), the Harvard Masquerade Ball was produced in the spirit of President Drew Faust’s vision of “one university”. With this idea in mind, students from HESA and HGC were inspired to develop a truly Harvard-wide event, bringing together students and alumni from all 13 schools for one amazing night. Thus, the Harvard Masquerade Ball was born.
We crafted a custom brand & website in just a few short weeks!
We created a timeless design for the event!
The goal was to give a new image to the event!
Using past collateral as a reference point, the Capetivate team was able to draw a new vision for the event. And that’s how a fresh image for the website was created, driving more than 40,000 visitors!